The gaming industry has become a juggernaut, connecting with millions of consumers worldwide. If you're a medium to large B2C brand,...

As the gaming industry continues to evolve, it's important to examine how platforms, content creation and gaming organizations are...

In the ever-evolving landscape of marketing, one industry stands out for its rapid growth and immense potential: video game marketing....

"That's how I would explain it to my aunt," he laughs. He is, in fact, an observer who has fallen in love with this generation that the...

In the digital age, where gaming has become a global phenomenon, marketing to gamers presents a unique opportunity for brands to connect...

The video game industry has experienced a new boom during the pandemic, and high-level competitions are attracting more and more players...

Esports, in other words video game competitions watched by spectators, has become a global phenomenon whose notoriety is exploding....

Last year, global venture capital investment in esports dropped by more than 40%. Investors have been rapidly selling off teams and...